육류 부족이 식물성 단백질을 더 많이 섭취하도록 자극하다.

변화의 시기에 우리는 종종 단순한 즐거움에서 위안을 찾는다. 훌륭한 버거도 그중 하나입니다.

그러나 이러한 단순한 즐거움 중 일부는 동물 육류 산업의 붕괴를 포함한 COVID-19로 인한 극적인 변화로 인해 손상되었다. 육류 식물이 문을 닫으면서 고기를 찾는 것이 더 어려워지고 가격이 오르고 있다. 일부 식료품점에서는 식료품 저장고를 줄이기 위해 소비자들이 살 수 있는 고기의 양을 제한하고 있다.

나는 이 문제들이 전염병이 가라앉으면서 해결될 것이라는 것을 안다. 축산물 육류 산업이 회복되고, 공급망이 복원될 것이다. 하지만 지금 당신은 이렇게 물을지도 모른다. 고기가 없으면 어떻게 하죠?

지금은 식물성 단백질을 먹어볼 때입니다. 당신이 알고 있는 간단한 재료로 만든 라이트라이프 식물성 고기는 맛있을 만큼 영양가가 높다. 그리고 식료품점의 고기 케이스에서 제품을 찾을 수 있습니다.

분명히 말씀드리면, 저는 동물 고기 산업에 반대하지 않습니다. 저는 우리 모두가 같은 복잡한 과제를 해결하기 위해 노력하고 있다고 믿습니다. 바로 이 전염병 동안 미국인들을 어떻게 먹여 살릴 것인가입니다. 하지만 저는 어떤 식단도 전적으로 동물성 고기에 의존해서는 안 된다고 생각합니다. 그것이 라이트라 이프가 가능한 많은 사람들이 그들이 필요로 하는 음식을 접할 수 있도록 하기 위해 식물성 단백질을 전국에 공급하는데 전념하는 이유이다.

라이트라 이프에서는 동물고기를 포기하라는 게 아니야 고기를 먹고 싶으면 고기를 먹어라. 하지만 우리는 식물도 먹어야 한다고 믿습니다: 식물 전체와 식물 기반 단백질. 그것이 우리가 당신의 식탁에 더 많은 고단백질 옵션을 가져오기 위해 노력하는 이유입니다. 다행히도, 더 많은 식물성 단백질을 섭취하는 경향은 COVID-19 이전부터 시작되었는데, 이는 현재 44%의 미국인들이 자신들을 유연 주의자로 묘사하고 있다는 사실에서 증명된 바와 같이, 우리의 식단에 더 많은 균형과 다양성에 대한 열망에 의해 추진되었다.

실제로 라이트라이프는 2020년 1분기 매출이 크게 증가했다. 그리고 장기적으로, 식물성 고기 카테고리는 기하급수적으로 증가할 것으로 예상되며, 굿 푸드 연구소는 식물성 단백질 1을 정기적으로 구매하는 미국 가정의 수가 3배 증가할 것으로 예측하고 있다.

요즘은 간단한 재료로 만드는 햄버거도 좋은 햄버거를 만들기 위해서는 손이 조금 더 가는 것이 현실이다. 우리가 당신 식탁에 전념하고 있다는 걸 알아줬으면 해요 그리고 네 점심 식탁도. 그리고 아침으로 햄버거를 먹고 싶다면 아침 식탁도 준비하세요.

저는 저희 생산팀이 귀사의 지역 식료품점에서 저희 제품을 이용할 수 있도록 24시간 일하는 것이 매우 자랑스럽습니다. 이들의 건강과 안전을 보장하기 위해 사회적 거리두기, 일교차 점검 및 건강검진, 얼굴 가리개, 위생 활동 증가, 혼잡을 줄이기 위한 휴식시간 및 시작시간 단축 등 추가적인 조치를 취했습니다. 이는 우리 팀이 이미 익숙한 위생 절차와 우리가 일상적으로 착용하는 다양한 개인 보호 장비(PPE)에 추가되는 사항입니다.

이것은 모두 고품질의 식물성 단백질을 여러분의 식탁에 올리기 위한 우리의 헌신의 일부입니다. 왜냐하면 여러분의 햄버거가 갈은 쇠고기로 만들어지든 식물성 재료로 만들어지든, 좋은 햄버거는 우리 모두가 동의할 수 있는 것이기 때문입니다. 그리고 저는 우리가 함께 그 소박한 기쁨을 다시 한번 축하할 것이라고 믿습니다.

 

영문판

Shortages in Meat Inspire More To Try Plant-Based Protein 

By Dan Curtin, President 
Greenleaf Foods

(NewsUSA)

- In periods of change, we often find comfort in simple pleasures. A great burger is one of them.

Yet, some of those simple pleasures have been compromised by the dramatic changes caused by COVID-19, including the disruption of the animal meat industry. Meat plants are closing, causing meat to be harder to find and its prices to rise. Some grocers are limiting the amount of meat shoppers can buy to curb pantry loading.

I know these issues will be resolved as the pandemic subsides. The animal meat industry will recover, and supply chains will be restored. But right now, you may be asking: What do I do without meat?

Now is the time to try plant-based protein. Made from simple ingredients you know, Lightlife plant-based meat is as nutritious as it is delicious. And you can find the products in your grocer's meat case.

To be clear, I'm not against the animal meat industry. I believe we're all trying to solve the same complex challenge: how to feed Americans during this pandemic. But I do believe no diet should be entirely dependent on animal meat. That's why Lightlife is committed to delivering plant-based protein throughout the country to ensure as many people as possible have access to the food they need.

At Lightlife, we're not asking you to give up animal meat. If you want to eat meat, eat meat. But we believe you should also eat plants: whole plants and plant-based protein. That's why we strive to bring more high-protein options to your table. Fortunately, the trend toward eating more plant-based protein began well before COVID-19, driven by a desire for more balance and variety in our diets, as evidenced by the fact that 44 percent of Americans now describe themselves as flexitarian.

In fact, Lightlife sales were up significantly in the first quarter of 2020. And longer term, the plant-based meat category is expected to grow exponentially, with the Good Food Institute predicting a threefold increase in the number of American households regularly purchasing plant-based protein 1.

The reality is it takes a little more work these days to make a good burger, even the ones we make with simple ingredients. I want you to know that we're committed to your dinner table. And your lunch table. And if you want a burger for breakfast, your breakfast table, too.

I am so proud of our production teams working around the clock to ensure our products are available at your local grocer. To ensure their health and safety, we have taken additional steps including social distancing wherever possible, daily temperature checks and health screenings, face coverings, increased sanitation efforts, and staggered breaks and start times to reduce the potential for congestion. This is in addition to the sanitation procedures our team is already accustomed to, and the variety of Personal Protective Equipment (PPE) we routinely wear.

This is all part of our dedication to getting high-quality, plant-based protein to your tables. Because whether your burger is made from ground beef or plant-based ingredients, a good burger is something we can all agree on. And I believe that together, we will celebrate that simple pleasure once again.

 

1 The Food Industry Association and IRI. (2020) Understanding the plant-based food consumer.